Social Media Associate

Designation: Social Media Associate

Qualification & Experience:

• Graduation / Post Graduation in marketing, journalism or media or relevant experience
• 2+ years in a communications role, directly having managed social media

Skills:

• This is a specialized role and requires the candidate have to good grasp over the trends on various social media platforms and the ability to visualise and write exceptional content;
• Creative individuals capable of imagining, designing and packaging content for social mediums like Instagram, Facebook, Twitter and LinkedIn
• Content strategy and planning
• Writing and design skills mandatory
• Ability to monitor SEO and web traffic metrics and social media analytics and create engaging content
• Has prior knowledge of and experience managing Insta and Facebook ads and is familiar with ads manager
• Collaborate with other teams and cooperatives to ensure consistent and timely posting.

Responsibilities:

• To own the organization's Instagram, Facebook, Twitter, LinkedIn pages and take care of them end-to- end. Right from planning a calendar for each platform to creating content, shooting videos, taking pictures, conceptualizing themes, coordinating with other departments, exploring new and engaging ways to tell stories from the ground
• Keep track of engagement and other data based on analytics for various platforms month on month.
• Plan Ad campaigns with specific goals and work around them to achieve specific campaigns.
• Strategies to increase engagement (like, share and subscribe) and run campaigns to increase the same on all platforms.
• Shoot photos, videos, and document stories from the field to help create content
• Write copy and design engaging social media posts for various channels
• Monitor and create reports on a monthly basis of targets vs. what we achieved
• Creating processes and SOPs for each platform.
• Training and building capacity on social media management in a team of young grassroots women.
• Work closely with women’s collective enterprises and document their stories of change and impact.
• Be part of and help the communications team execute events for SEWA Cooperative Federation and other organizational communications needs, as it arises
• Regular documentation of work and processes.

Personal Attributes:

• Keen interest in gender and economic empowerment.
• Understanding of Passion for women’s enterprise and supporting women-owned businesses.

Notes:

• Result oriented
• Willing to travel
• Immediate joiners will be preferred

SEWA Cooperative Federation works as an support system for women-led, women-owned collective enterprises. Our members are spread across 6 sectors: agriculture & allied activities, handicrafts, services, social security, finance and vending. 

We provide services in the form of capacity building & training, business development & marketing, research & advocacy, communications, financial diagnostics and digital inclusion.

Working since 1992, we have 106 member collective enterprises, with 300,000 informal women workers.