CRM Marketing Manager

company-image
ITC Limited
10 Applicants
4-5 years
Not disclosed
Kolkata (West Bengal)
Full-time
On-site
    Competitive AnalysisE-CommerceKey Performance Indicators (KPIs)Market AnalysisMarketing Strategies
SHARE
share
Job description

Role

CRM Marketing Manager

Position Details

Function

Digital Commerce

Location

Kolkata

Reports to

Performance Marketing Lead - PCB

Purpose – Why does it exist?

We are building a high performing team which aspires to be the best in the industry. As a part of this team, you will be responsible for delivering an unparalleled customer experience which serves as a source of competitive advantage

Key Performance Indicators

  • Improve LTV
  • Improve retention rate
  • Grow Loyal Customer Base
  • Deliver best-in-class customer experience

Key Responsibilities

  • Manage and build overall email, whatsapp, sms and other CRM channel marketing strategy
  • Collect and analyze customer, marketing and website behavior data
  • Segment lists based on behaviors and website interactions
  • Expanding the customer base by upselling and cross-selling
  • Test email, SMS and WhatsApp campaigns, analyze key metrics, and identify opportunities to increase campaign performance
  • Create dashboards, data visualizations, and campaign and website performance reports
  • Keep marketing and digital commerce team up-to-date on current campaigns, informing them on what parts of our CRM strategy is working including creatives, segments and communications
  • Conduct competitor analysis and study market trends to develop marketing strategies

Experience & Qualification 

Preferred: 4+ year of relevant experience

Competencies

Behavioral Indicators

  • Analytics
  • Ownership
  • MS Excel
  • Customer Centricity
  • Email, Whatsapp & SMS Marketing
  • Willingness to learn
  • A/B Testing
  • Collaboration
About the company

ITC is one of India's foremost private sector companies with a Gross Revenue of ₹ 69,481 crores and Net Profit of ₹ 18,753 crores (as on 31.03.2023). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.

Job seekers have rated JobTatkal 4.6 / 5.0
on ease of finding jobs as of Oct 6, 2024
Knowledge center

JobTatkal blog

Browse content tailored to your talent needs, and all the ways that you can get more out of JobTatkal.

blog image
Job seeker
5 things to do after a job interview (and 3 big no-nos)

Discover the post-interview etiquette you need to follow! Our blog outlines the essential do's and don'ts for the nerve-wracking waiting period after your job interview. Maximize your chances of succe...

blog image
Job seeker
A comprehensive guide on how to negotiate salary increment

Discover the ins and outs of salary negotiation with this guide. Learn how to confidently ask for a raise or negotiate a better salary....

blog image
Job seeker
Remote work: Benefits, challenges, and how to excel in a virtual work environment

Want to know if remote work is for you? Explore the pros and cons of remote work along with tips to overcome challenges to make an informed decision....

blog image
Job seeker
Resume hacks: 5 tips to beat AI screening tools and get noticed

AI resume scanners hindering your job search? Learn how to optimize your resume for AI screening to land interviews and unlock new career opportunities....

blog image
Job seeker
JobTatkal Affiliate: How to earn, withdraw, and use the rewards

Learn everything about the JobTatkal affiliate program and understand how to withdraw and use the rewards in India...

excited yet? experience us!

Made within India